Marketing Specialist

Marketing Specialist

Santa Barbara, CA

The Marketing Operations Specialist will be responsible for coordinating, executing and tracking marketing programs to nurture leads and engage customers. Programs will include inbound marketing with an emphasis on email marketing, reputation management, PPL, landing pages and event leads. This individual will work with cross-functional teams including Sales, Business Development and Marketing Campaign Specialists to execute marketing programs. This position may focus on specific markets or product suites.

Responsibilities:

  • Develop segmentation and identify opportunities to drive targeted campaigns that generate new leads and nurture existing leads this includes tight collaboration and consistent, ongoing communication with the sales organization to ensure proper alignment of programs.
  • Responsible for the management and day-to-day operation of marketing technology systems, including email marketing platform and Instapage.
  • Track, test, and analyze data relating to campaign metrics to improve and optimize programs by delivering reports to senior marketing management.
  • Aggregate monthly marketing operations data and update monthly marketing report
  • Develop segmentation and identify opportunities to drive targeted campaigns that generate new leads and nurture existing leads this includes tight collaboration and consistent, ongoing communication with the sales organization to ensure proper alignment of programs.
  • Responsible for maintaining the lead list and ensure proper tagging an entry into custom CRM. Work closely with sales operations in procuring and importing data into custom CRM.
  • Track, test, and analyze data relating to campaign metrics to improve and optimize programs by delivering reports to senior marketing management.
  • Documentation of processes; creating and maintaining a repository of marketing procedures.
  • Help hire, train and act as a mentor for an intern. Manage their work-load and day to day tasks.

Qualifications: The ideal candidate must have experience in a B2B Marketing Organization, while also possessing the following:

  • Experience with CRM and Email Marketing is required.
  • Strong marketing analytics skills. Need to be able to turn large amounts of information and data into focused marketing strategies and campaigns.
  • Understanding of lead routing and MQL rule management for systemic implementation and deployment with sales
  • Understanding of Global Compliance Email Rules including CAN-SPAM, GDPR and CASL.
  • Proven B2B bulk email marketing execution, list management/segmentation, and use of email systems (along with demonstrated knowledge of email best practices).
  • Proficient in Excel.
  • Strong business application skills including relational databases, and experience with SQL queries preferred but not required
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Location

Santa Barbara, CA

Business Unit
Corporate
Department
Marketing
Employment Type
Employee- Full Time